Case Study: 365 Bond

One of the largest segments of our business over the years has been dealing with the highly competitve New York real estate market. Our process is geared to help our clients excel in several areas which set them apart from the rest. In a field of sites that are long on aesthetic but short on content, our writing staff works tirelessly to produce an effect that has near immediate effect.

 

 

 Campaign Measurement Before Launch

October 2016 – Total rankings: 314 /Top 3 Rankings: 4 Total Traffic: 165/month

 

When we were originally approached with this project, we had several goals in mind. The first was to target as much qualified traffic as we could target within a 6-month contract. Most SEO companies have great difficulty in providing rankings in the first 6 months much less a major traffic increase. However, our technique has consistently shown results in month 1 and garnered us consistent repeat business with developers in all the five boroughs of NYC.

 

Campaign Measurement After Launch

October 2017 – Total rankings: 676/Top 3 Rankings: 13 Total Traffic: 2500-3400

 

Within our initial 6 months, we more than tripled the top 3 key phrases, doubled the number of page 1 listings and increased the total rankings by over 100%. The overall result was a very large uptick in unique monthly organic from an initial 160 visitors in October to 3400 visitors 60 days later and has never dropped below 2500 visitors since.

This campaign is not the exception to the rule. This is a hyper local campaign that if executed with proper content and attentive code editorial, the same process would of course apply to any business which is local for immediate influence within their city or county. Here is a list of just some of the terms that they have dominated.

Rankings As Of Early 2017

 

Brooklyn luxury rentals 2
luxury rental Brooklyn 3
Brooklyn luxury apartments 4
lightstone gowanus 4
Brooklyn luxury apartment rentals 4
Brooklyn luxury apartments 5
luxury apartments in Brooklyn 5
luxury rentals Brooklyn 5
park slope luxury apartments 5
park slope luxury rentals 5
luxury apartment Brooklyn 5
luxury rentals in Brooklyn 5
luxury apartments in Brooklyn NY 5
luxury apartments in Brooklyn NY 6
luxury apartment Brooklyn 6
luxury apartments park slope 6
luxury apartments Brooklyn 6
luxury apartment rentals Brooklyn 6
luxury apartments Brooklyn NY 6
luxury rentals park slope 6
luxury apartments for rent in Brooklyn 6

 

But one thing our staff will always stress by this example is that once you have a reliable SEO partner, this is not the type of relationship that is short term. Once you start down the path of gaining rankings and traffic you will have to defend those positions against other competitors and that makes SEO an ever-expanding campaign while our costs are fixed. As such we rarely take aboard clients who don’t express a multiple year desire to retain our services once they are proven. We welcome your questions and look forward to providing the same results for your brand.